Purofiti yeDecathlon yakaderera zvikuru, sei ichikwanisa kutenga RFID?

Kumashure kwekushanda kwemitengo yakakwira ndiko kudzora kwakanyanya kweDecathlon pamitengo. Decathlon inotarisa pakuenzanisa uye modularization muchikamu chekugadzira chigadzirwa. Nekushandisa zvikamu zvakajairwa uye dhizaini yemodular, inogona kuderedza kudiwa kwekugadzirisa uye zvikamu zvakakosha, nokudaro ichivandudza kugadzirwa. kushanda zvakanaka uye kuderedza mari yekugadzira; pamusoro pezvo, Decathlon inodzora mitengo kubva panobva, inogadzirisa malink ekutenga, inosarudza vatengesi vane zvakanakira mutengo uye inovaka hukama hwenguva refu hwekushandira pamwe navo. Panguva imwe chete, mitengo yekutenga inoderedzwa kuburikidza nekutenga kwakabatana uye kutenga kwakawanda. Decathlon inoshandisa modhi yekushanda kwemidziyo ine zvinhu zvakawanda uye inochengetedza mafekitori ayo ekugadzira, mabhesi ekufambisa zvinhu uye dhizaini uye mapoka eR&D. Iyi modhi yekuzvidzora yemidziyo yakazara inobatsira kuderedza mitengo mune yega yega link uye kuvandudza kushanda zvakanaka. Kana ichienzaniswa nedzimwe mhando, Decathlon inoshandisa nzira yakasimba yekudzora zvinhu uye inoshandisa modhi yekutarisira zvinhu munguva chaiyo kuti itevedzere kutengeswa kwechigadzirwa chega chega kudzivirira kusarira kwezvinhu uye kutambisa. Deredza mitengo yezvinhu kuburikidza nekuronga nekudzora zvinhu zvine musoro.

Zvakakosha kutaura kuti Decathlon inodzorawo mari inoshandiswa pakushambadzira. Hatisati tamboona chero kushambadza kweDecathlon. Izvi zvinodaro nekuti Decathlon ine mitemo yakasimba yekuti mari inoshandiswa pakushambadzira pagore haifanirwe kudarika 1% yemari inoshandiswa.

Kuburikidza nenzira idzi, Decathlon yakaderedza mutengo wezvinhu. Kwete izvozvo chete, vakatorawo nzira yemitengo inobatsira vatengi. Sekureva kwemushumo wezvemari weDecathlon wakaburitswa muna 2022, purofiti yavo muna 2022 i6.5% chete, iyo yakaderera zvikuru pane dzimwe nyika.

Ikambani ine hukasha hwakanyanya yakatanga kushandisa RFID kutarisira zvigadzirwa zvayo makore gumi apfuura. Unofanira kuziva kuti mutengo we Tag yeRfidMakore gumi apfuura mutengo wemazuva ano waipfuura kaviri. Vatengesi vazhinji vakanyunyuta kuti mutengo wekushandisa RFID waive wakakwira zvakanyanya. , asi sei Decathlon, iyo inonyanya kungwarira mutengo, ichiri kushandiswa zvakanyanya?

Kuti utonge kana mutengo wekushandisa RFID uchidhura, zvinoenderana nekuti unokosha here.

Ngatitorei mamwe mabasa makuru anoitwa neRFID muDecathlon semienzaniso yekuona kuti sei RFID ichikosha.

1. Deredza mari yevashandi

Kushanda kwakanyanya kwe RFID jira tag zvinogona kubatsira makambani kuchengetedza mari yevashandi muzvikamu zviviri. Chekutanga chiri mudura rekuchengetedza zvinhu, kungave kuri mudura rezvinhu zvinofambiswa kana kuti zvinhu zviri mudura rezvitoro. Pasina Tag yejira reRfid, vanhu vazhinji vanozoshandiswa, uye zviri nyorewo kuita zvikanganiso, asi mushure mekushandisa RFID cloth tag, vanhu vashoma chete ndivo vanodiwa kuti vawane zvinhu nekukurumidza.

Sekureva kwaBernard MAUGEIN, Mutevedzeri weMutungamiriri weDecathlon China uye Mutungamiriri weRetail Operations, kare, Decathlon yaifanira kupedza maawa anopfuura 140,000 pakugadzira zvinhu nemaoko gore rega rega, neavhareji yekunyatsorongeka pakati pe86% ne90%. Asi ikozvino kune 4,000 square meter Muchitoro chezvitoro muChina, zvinongotora maawa 1.5 chete kuti zvinhu zvipedzwe uchishandisa robhoti reRFID rekugadzira zvinhu, nekunyatsorongeka kwe99.2%.

Chinongedzo chechipiri ilink yekubhadharira. Muzvitoro zvechinyakare, chitoro chega chega chinoda munhu akasiyana kuti atarise pakaunda yekubhadharira. Huwandu hwevanhu hunosiyana zvichienderana nehukuru hwechitoro nehuwandu hwevatengi. Mushure mekushandisa RFID zvipfeko, vatengi vanogona kuzvishandira vega.

2. Kurumidza kushanda zvakanaka kwekutengesa zvinhu uye kuderedza kurasikirwa kwezvigadzirwa

Cheni yekugovera yeDecathlon yakapararira pasi rese, uye inhumbi dzinotengeswa nevatengi dzinofamba nekukurumidza uye dzinoshandiswa zvakanyanya. RFID zvipfeko zvinyorwa inogona kubatsira makambani kuona zvinhu zviri kutengeswa uye kukurumidzisa kushanda zvakanaka kwekuchengetedza zvinhu uye zvinhu zviri mudura. Kwete izvozvo chete, sekureva kwaBernard MAUGEIN, Mutevedzeri weMutungamiriri weRetail Operations weDecathlon China, RFID yakabatsira Decathlon kuderedza kurasikirwa kwezvinhu zvayo ne9%.

3. Kurumidza kuwana mhinduro dzevatengi pakutenga uye wedzera purofiti yechikamu chimwe chete chinotengesa zvinhu zvinodhura

Ma RFID linen tags anogona kuona data rekutengesa, kubvumira vagadziri kuita sarudzo nekukurumidza zvichibva pane zvinodiwa nemusika, kuisa mari yakawanda mukugadzira zvigadzirwa zvinodiwa nevatengi, kubvumira vagadziri kuwana kugadzirwa kunochinjika, uye kuburikidza neInternet yezvipfeko, vanogona kupa vatengi zvigadzirwa zvinokurudzirwa nevaverengi kana kuti zvinoenderana zviri nani, zvichiwedzera kukurudzira kudiwa kwevatengi.

Kutaura zvazviri, chikamu chekutengesa kweDecathlon chinobva pakutsiva mamwe marudzi. Semuenzaniso, kana kambani ikaburitsa bhachi rinotengeswa zvakanyanya, asi vatengi vachifunga kuti mutengo wacho wakakwira zvakanyanya, vanotendeukira kuDecathlon kuti vatsvage mhando imwe chete. Decathlon ichakurumidza kuronga kugadzirwa nekutakurwa kwechigadzirwa zvichibva pane zvataurwa kuti ive nechokwadi chekuti chigadzirwa hachizotengeswa zvachose. Nenzira iyi, purofiti yechikamu chimwe chete chinotengeswa zvakanyanya inogona kuwedzerwa. Mutevedzeri weMutungamiriri weDecathlon China, Mutungamiriri weKutengesa, akati RFID yakabatsira Decathlon kuwana kukura kwekutengesa kwe5%.

Nyora pakupera

Sekureva kwemushumo wechangobva kubuda weAIoT Star Map Research Institute, kushandiswa kweRFID mumunda wekutengesa shangu nembatya pasi rose muna 2022 kwasvika mabhiriyoni makumi maviri nemanomwe nematanhatu, inova ndiyo nzvimbo iri pasi ine chikamu chikuru chekushandiswa kweRFID tag. Vatengesi vasingaverengeki vakaratidza RFID kuburikidza nezviito zvinoshanda. Shandisa kukosha muchikamu chekutengesa. RFID haisi yakachipa chete, asi inogonawo kubatsira makambani ekutengesa kuderedza mitengo, kuwedzera kushanda zvakanaka, uye kugadzirisa manejimendi. Uyezve, mutengo wekushandisa RFID uripo unoramba uchidzikira. Ndinotenda kuti maindasitiri ese achakwanisa kuitenga uye kuishandisa zvakanaka mune ramangwana.