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Market research report for rugged RFID tags


1. What are the manufacturer’s rugged RFID tags?

There is no exact definition of "rugged RFID tags". This name is just a classification made by people in the RFID circle to distinguish RFID tag products on the general market.

Compared with general-purpose RFID tags with highly automated production processes, RFID tags with special packaging processes or materials are collectively referred to as rugged RFID tags in the industry.

Common rugged RFID tags currently on the market include:

Washable laundry tags: RFID tags are mainly used in the linen washing industry. The antennas mostly use metal wires. In order to be washable, some special packaging processes are added.


Anti metal RFID tag: For metal easily absorbs electromagnetic waves, general-purpose RFID tags cannot be directly attached to metal items. In practical applications, many items that need to be managed are metal materials. Tags used in such scenarios are collectively called anti metal RFID tag. The key to anti-metal tags is to increase the insulation layer between the metal and the RFID tag. According to the difference in insulation materials, they can be divided into flexible anti metal tags (the tags can be bent) and UHF RFID tag on metal hard tag (the tag packaging material is plastic, ceramic, etc. hard materials).

RFID hard tag: The outermost packaging material of the tag is a hard shell made of plastic, ceramic, etc., which is mostly used in environments such as metal resistance, high temperature resistance, waterproof, and physical impact resistance.


“RFID +X” tags: Commonly used are RFID+temperature sensors. Currently, there are mature products on the market. In addition, there are also RFID tag with led light, RFID+small speakers and other products, which are mainly used for searching multiple tags at close range.

Tamper proof RFID tag: Use some special glue and base material. Once the RFID Tamperproof labels is attached to the item, if it is torn off again, the RFID Tamperproof labels will be damaged, thus achieving the purpose of anti-transfer.

RFID PCB tag: The base material of the label is a PCB board instead of the traditional PET material. This type of RFID PCB tag is mostly packaged in a hard shell. The application scenarios are similar to the hard shell label.

In addition, there are some different classifications and names of special tags, which will not be listed in this article.

High temperature RFID tag: As the name suggests, this type of RFID tag is mainly used in high temperature environments. High temperature tags usually use RFID PCB tags or ceramic RFID tags as the base material. If the environment is harsh, a high temperature resistant shell will be added for protection. These heat resistant RFID tags can usually be reused within 180 degrees to 300 degrees and are widely used in the industrial field.


2. Access threshold for rugged RFID tags

The entry barrier for rugged RFID tags is low.

First of all, the technical threshold is low. On the one hand, the overall technology of RFID tag products is very simple. On the other hand, the production process of RFID special tags, antenna design, etc. are also relatively simple. Of course, to make this product well requires a lot of know- how.

Secondly, the financial threshold is also relatively low. rugged RFID tags equipment is much cheaper than the binding equipment used by general-purpose RFID, and the production equipment of many traditional card manufacturers can be reused to produce some types of rugged RFID tags. Therefore, to do rugged UHF RFID tagsl business, the capital requirements are not that high.

Finally, there is the threshold for market development. Except for a few markets with high qualification thresholds, most markets for rugged UHF RFID tags are open markets. Therefore, there are fewer restrictions on the development of the special label market.

Rugged UHF RFID tags are highly customized, so major manufacturers in the RFID industry are reluctant to enter this market. This has created a relatively good living environment for many small and medium-sized special tag manufacturers.


3. Market size of rugged UHF RFID tags

I believe many readers will be interested in the market size of rugged UHF RFID tags. Based on the information from our latest research, the author makes a preliminary assessment of the volume of rugged UHF RFID tags in the domestic market.

The annual domestic market volume of Washable laundry tags is tens of millions. If expanded to a global scale, it is estimated that the annual volume will be tens of millions to 100 million households.

For RFID flexible anti metal tags, domestic label factories add up to a shipment volume of tens of millions per year.

"RFID+" tags, the volume of products in this field is still relatively small, with an estimated volume of several million to 10 million per year.

RFID hard tags, although very scattered, add up to tens of millions.

4. Finally, let’s talk about the corporate methods of rugged UHF RFID tags

As mentioned in the previous article, the entry threshold for rugged UHF RFID tags is low, and most markets are open markets. However, the leading manufacturers in the industry are relatively less involved in this field. The core problem is that this type of market is relatively niche. Moreover, the degree of customer customization is high, which is not conducive to large-scale expansion and operations.

How big is the market for rugged UHF RFID tags? How to play?

If there are few players in such a market, the prices and profits of the products will remain good, but if there are more players, the market will suffer greatly.

So how do rugged UHF RFID tags companies stand out from the competition?

According to the information we have learned from many rugged UHF RFID tags, the core magic weapon for such enterprises to compete is innovation.

It is necessary to continuously develop new customers and even new application scenarios, so as to develop new forms and functions of rugged UHF RFID tags in a targeted manner. Innovation is an effective way to avoid involution.

This is also a great pressure for enterprises, because the new market developed by the company will definitely have a group of followers entering this market to compete in the near future.

To avoid such competition, the second option is to develop a market with high entry barriers. For example, some sub-industries have higher threshold qualifications for supplier selection. Although it is very difficult to enter such a market, But once you enter this market, shipments and prices will be relatively stable.